Most millennials still haven’t developed a good working relationship with the financial markets like mom and dad. Now in their 20s and early 30s, the people making up the nation’s largest generation have yet to embrace the concept of stock investing to meet long-term goals like funding retirement. One in three Millennials say they invest in stocks, a Bankrate.com survey found. And six in ten have less than $10,000 saved for their post-working years, according to Ramsey Solutions. Millennials say that investing is “too risky” or that “they don’t have enough spare income,” according to Stash. Well all of that is changing, thanks to the folks at Betterment, who are rethinking what your money can do for you in a simple, powerful way.
Betterment is a New York City based robo-advisor aimed to help you make the most of your money. Their trading algorithms and smart rebalancing earn you 2.66% more per year than a typical investor. This is all thanks to technology that lowers taxes, lowers fees, and diversifies your portfolio to enable better investor behavior. Betterment gives you the ability to lean on a team of licensed experts, who provide unbiased, tailored investment advice that is right for you. Their platform makes it easy to monitor all of your financial accounts in one place, providing a clear view of your net worth by syncing your outside accounts and other investments. Betterment’s investment philosophy is backed by decades of research that conclude one simple fact: in the long run, a diversified portfolio of low-cost index funds is likely to outperform a high-cost, actively managed portfolio. Founded by John Stein in 2008, Betterment’s mission has remained steady, to empower you to make the most of your money so you can live better.