For years, people have trusted their hard-earned savings with financial planners who develop programs that help their clients meet their investment objectives. As times change, customers needs do too, and today millennials seek investment options that represent their unique generational tastes and preferences. Millennials are marked by an increased connection to media, digital technology, and social consciousness, so it makes sense that their investing habits mirror this too. Companies like Swell investing are capitalizing on this opportunity by providing low cost investment options that align with the values that many millennials share.
Swell was founded by Dave Fanger in 2015, who spent over a decade in the financial services industry before launching the company. Dave’s passions for investing, financial literacy, and social/environmental progress formed the basis of his business thesis: ‘How can we create a better investment option for people who care about where their money goes and what it supports?’ Since then, Swell has grown from a passion project to an investment platform that gives consumers with a way to invest in companies that have a positive impact on the world. Backed by Pacific Life, Swell represents the best of both worlds, the stability of a 150 year old financial institution and the fresh insights of an energetic startup.
Swell’s investment options support both short-term and long-term investment objectives, offering account minimums as low as $50 and fees as low as 0.75%. If you invest $500 with Swell, it will only cost you $3.75 per year (that’s less than a fancy cup of coffee). You can choose from a predetermined set of portfolios that promote renewable energy, clean water, zero waste, disease eradication, healthy living, and green tech. And don’t think that impact investing means sacrificing returns. Over the past year, the Swell Green Tech Fund has outperformed the Russell 3000 by over 20%, all the while supporting global initiatives like electric automobiles and LED lighting.